社交媒体
According to 34-year-old entrepreneur Jason Nazar, “社交媒体 is NOT a Career. These job titles won’t exist in 5 years. Social media is simply a function of marketing; it helps support branding, return on investment (ROI), 或两个. Social media is a means of increasing awareness, users, and revenue. It’s not an end in itself. I’d strongly caution against pegging your career trajectory solely to a social media job title.”
While it is true that platforms are destined to change, this revolution in marketing will not fade away; rather, it will evolve and transform to adopt new technologies and new channel streams. Below are some of the job titles specific to this field.
职业生涯
Software / UX Developers
Whether it’s the Social platforms themselves, the apps and games distributed on social, or the sites that social accounts promote and link to, all these things require software developers to put them together in the first place and to continuous redevelop them to meet user expectations. The vital importance of a good User Experience to the success of such developments means that UX specialist will continue to be in high demand.
社交媒体 SEO Specialists
In order to be visible to potential and current customers, search engine optimisation (SEO) specialists are essential and will continue to be so in the future as the leading search algorithms continue to evolve. Social channels have become a vital component in most organisations SEO strategy and this shows no sign of changing any time soon.
Community Managers
Having attracted an audience on social media it’s important to ensure that they are engaged and feel part of a community. A social media community manager encourages active engagement, moderates the day-to-day conversations, measures performance using various social media analytics tools and recommends/commissions content in line with user demand.
数据分析师
Social media produces an incredible amount of real time data every second of every day. Until recently the processing power required to successfully analyse this data to discover meaningful trends put such insight beyond the reach of most organisations. Technological developments accompanied by falling computing costs have ushered in an age of Big Data, where data analysts are the gatekeepers to the gold hidden in real-time social signals.
Personal Customer Service Managers
Social media gives businesses and brands the opportunity to create and maintain a genuine one-to-one relationship with their customers. 当然, actually delivering this in the real world takes time, effort and resources, namely an army of customer service managers skilled in nurturing relationships via social channels. Expect demand for this type of position to grow rapidly over the next few years.
Digital Marketers/Media Buyers
广告 is by far the largest component of the social media industry’s revenue growth. 的灵活性, cost-efficiency and effectiveness of social media ads mean that digital marketing agencies will continue to require a high volume of digitally-savvy marketing consultants. 同样的, navigating the complex media buying environment created by social channels will continue to require specialist support.
内容创造者
A steady stream of fresh, 引人入胜的, timely and relevant content is the lifeblood of social media success, which is great news for creatives of all kinds: writers, 设计师, 艺术家, musicians and video makers. As new platforms emerge and become popular, new types of creativity will be required, e.g. the short-form videos popular on Vine and Instagram. (Source)
资源 and Job Boards
- 缪斯
- “资源 for Aspiring 社交媒体 Professionals”
- “22 Tools and Applications Used by 社交媒体 Professionals”
- 社交媒体 Week (南都)
- SMW Internship Program
- Online Porfolio Sites
- 货物 (online porfolio site). Please visit 握手 for the Student Code which offers free access to this service.
- 款
- SquareSpace
- 还有很多其他的!
